Kraft: Passionate about… Innovation

22 01 2003

Today I was treated to an employer presentation by those purveyors of cheese slices, Kraft. Now, you might not know, but Kraft don’t just make cheese, they also make coffee. And, more importantly, they own Terry’s, who make the Chocolate Oranges I consume so heartily as often as possible. The presentation itself wasn’t bad, the guy seemed pretty bitter about having to read out all the American terms the Kraft business model included (such as ‘buddy’), and was bemused by the fact that they not only had to have a “vision” but also that one of the ones he’d come across in his time was known as “The Custard Vision”.

All in all, this mix of cynicism and free choices (and ‘Smart Casual’ dress code) has meant that I was considering applying, but then…then they gave us free (large) chocolate orange bars, so I took two and was convinced to apply.

Ich Bin Krafter! Erm. Or something.


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